​​​Advertising  and optimizing your business online is way beyond what one could imagine!

'Finding effective ways to advertise products and services is one of the most difficult challenges a small business faces.'

   A single website can potentially reach customers anywhere 
   in the world 24/7. you don't have to wait weeks to see a
​   a significant boost in your business,

​reduced cost
​   Online marketing cost is only a fraction of the thousand of
​   dollars that has been spent on traditional marketing; yellow
​   pages, local papers, etc.

​Reaching specific costumers
​   demographic targeting, specific types of customers, target by age

​marketing data
​   tracking tools can now allow you to monitor your audience

long-term exposure
​   once your site is well-established with the search engines, you
​   will achieve a long-term return on your investment. it will then
​   be easy to do a low-cost update when needed.
​less intrusive
​   todays new strategy in traditional ads has led people to read
​   the more interesting articles and looking over the irrelevant 
   ads. television can still be profitable for the larger companies,
   but it is not effective for the mid to smaller businesses.

Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

Content Marketing
Search Engine Optimization
Social Media Marketing

These three components are just the foundation of building a successful online marketing strategy. But without an understanding of how these three areas lay the groundwork for your overall strategy, you could find your efforts wasted. By building a solid online marketing foundation, you can begin to build a successful strategy that works for your business.

Cissy Miller Owner/Publisher

Web design and business marketing