'Finding effective ways to advertise products and services is one of the most difficult challenges a small business faces.'

Scope 
   A single website can potentially reach customers anywhere 
   in the world 24/7. you don't have to wait weeks to see a
​   a significant boost in your business,

​reduced cost
​   Online marketing cost is only a fraction of the thousand of
​   dollars that has been spent on traditional marketing; yellow
​   pages, local papers, etc.

​Reaching specific costumers
​   demographic targeting, specific types of customers, target by age

​marketing data
​   tracking tools can now allow you to monitor your audience

long-term exposure
​   once your site is well-established with the search engines, you
​   will achieve a long-term return on your investment. it will then
​   be easy to do a low-cost update when needed.
​  
​less intrusive
​   todays new strategy in traditional ads has led people to read
​   the more interesting articles and looking over the irrelevant 
   ads. television can still be profitable for the larger companies,
   but it is not effective for the mid to smaller businesses.

​Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing: Know what web design you are looking for, research and identify the best web developer and market you website and/or websites correctly.

Content Marketing
Search Engine Optimization
Social Media Marketing


These three components are just the foundation of building a successful online marketing strategy. But without an understanding of how these three areas lay the groundwork for your overall strategy, you could find your efforts wasted. By building a solid online marketing foundation, you can begin to build a successful strategy that works for your business.

Web design and business marketing

Cissy Miller Owner/Publisher

​​​Advertising  and optimizing your business online is way beyond what one could imagine!